Meet our Founder & Principal
Leigh Ann Judd is the Founder and Principal of Equip Advisory, bringing more than 20 years of global B2B marketing, communications, and corporate leadership experience to organizations navigating complex business challenges.
Her work sits at the intersection of business strategy, strategic communication, and leadership influence. She advises organizations on market positioning, stakeholder engagement, and strategic marketing challenges, while equipping leaders to articulate strategy with clarity, command the room, and influence the decisions that drive business outcomes.
Global Corporate Leadership Experience
Before founding Equip Advisory, Leigh Ann held senior marketing leadership roles at Honeywell, including responsibility for marketing across its $20 billion High Growth Regions business. She led marketing strategy and execution across diverse international markets, working closely with executive and commercial leadership teams to strengthen market positioning, accelerate growth, and align marketing priorities with business objectives.
Selected by Honeywell's Global Chief Marketing Officer to contribute to enterprise-level brand strategy, she brings firsthand experience navigating complex organizations, engaging diverse stakeholders, and translating business strategy into commercially relevant messaging and execution.
A Global Perspective on Business and Influence
Leigh Ann's career spans the United States, Europe, Asia, and the Middle East, including 17 years working in the Gulf region. Her experience operating across cultures, markets, and leadership environments has shaped a distinctive perspective on how organizations build trust, communicate strategy, and influence decisions.
Fluent in Arabic, she brings cultural intelligence and an understanding of the dynamics that shape business relationships, stakeholder engagement, and executive communication across international markets.
Where Strategy Meets Communication
Leigh Ann believes that even the strongest business strategy can fall short when organizations struggle to articulate its value, align stakeholders, or communicate effectively with the people whose decisions matter.
In an increasingly digital and AI-enabled world, the ability to communicate with clarity, confidence, and authority remains a critical leadership capability—particularly in the face-to-face moments where trust is built, difficult decisions are made, and outcomes are influenced.
Her advisory work spans:
Strategic marketing, market positioning, and value proposition development
B2B buying-group engagement and go-to-market strategy
Executive and stakeholder communications
Leadership communication, executive presence, and influence
Transformation, change communication, and stakeholder alignment
Leadership development through practice-based workshops and executive coaching
Who She Works With
Through Equip Advisory, Leigh Ann partners with organizations across sectors, bringing particular depth in complex B2B, industrial, and technology-driven environments.
She works with C-suite executives, business leaders, marketing and communications teams, and leadership development functions—providing strategic counsel, fractional advisory support, and tailored leadership communication programs.
Her approach combines commercial insight, strategic precision, and practical execution. Whether helping an organization sharpen its market positioning or preparing an executive for a consequential conversation, her focus remains the same: translating strategic clarity into confident communication and meaningful business impact.
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